The Cellular Shield® is composed of a special conductive EMR shielding material that’s positioned centrally on top of (and in contact with) a slightly larger non-conductive agent and then folded/rolled inward on both vertical sides and then on both horizontal ends, as well, then affixed in this position, so that a “Physically” smaller area is now achieved while still maintaining a kind of larger “Virtual” type shielding EM effect (equivalent to three to five times larger then this new smaller physical surface area, or more, in some cases). By not having the conductive shielding material come in contact with itself, via insulating it with this non-conductive agent, it results in this “Physical” vs. “Virtual” effect/phenomena. The benefits from this relationship are profound in a number of ways. The first, and foremost, is that in does not effect the cell phones reception in any way. (As a matter of fact, it may actual increase its performance, in some instances) It function’s by a type of “Selective Unidirectional” shielding, while its mitigating EMR waves. This means that it only shields the user over the area/tissue of concerned that’s initially targeted for exposure from the cell phone. Had it not been reduced down in physical size, this particular and proprietary way, in its fully opened original position, it would still mitigate the EMR wave but would also drastically effect/reduce the cell phone’s reception, in the process. Here lies even an additional unique benefit/feature of this patented concept. The Approximate EMR Mitigating Effect Breakdown - ~50% - 60% is first deflected/reflected via a type of “Parabolic Effect”. This effect is what may actually increase cell phones performance/reception principles, in some instances. The following/remaining ~40% - 50% amount is absorbed and/or canceled out via a “Self-Grounding” phenomena, if you will.